I am pleased to share that Visit Tri-Cities has announced the Department of Energy (DOE) will be extending reservations for The Manhattan Project B-Reactor Tours through the end of October 2024. This extension grants visitors more time to explore this significant historical and scientific landmark.
The B-Reactor is a significant landmark in our nation’s history, and extending the tours allows us to share this legacy with a broader audience. This move underscores our commitment to preserving history and fostering an appreciation for scientific achievements.
According to Kevin Lewis, President and CEO of Visit Tri-Cities, there has been a surge in interest in destinations where history and science converge.
“We have one of the most compelling stories in that genre to tell,” Lewis said. “Our history and science messaging is currently yielding the highest return on advertising investment among all our marketing efforts. We are thrilled with the collaboration we’ve had with the DOE to extend this opportunity to visitors for the remainder of the 2024 season.”
Recent data underscores the growing appeal of history and science tourism in the Tri-Cities area:
– Visitors from 38 countries and 48 U.S. states toured the B-Reactor between March 29 and June 29, 2024.
– Advertising focused on history and science tourism generated over $1.7 million in direct revenue for local hotels, accounting for 12,848 room nights booked between March 20 and June 30, 2024.
– The region’s history and science marketing efforts yielded an impressive return on advertising spend of $135 for every $1 invested.
The B-Reactor tours not only bolster our local economy but also provide a unique educational experience for those interested in the intersection of history and scientific advancement.
For more information or to book a tour, visit https://manhattanprojectbreactor.hanford.gov/.